All Articles
Direct Mail is Back and It Isn’t Going Away
It seems that direct mail has become the whipping boy of the year. It’s been blamed for the demise of our forests, for clogging up our mailboxes and then our landfills, for artificially propping up our failing postal service, and for intruding on our privacy. Whew! With a reputation like that, it’s amazing that direct Read more...
Today’s Marketing Challenges and a Print Solution
Recently IBM published the results of a study developed from the interviews of over 1700 Chief Marketing Officers globally, called ‘From Stretched to Strengthened.’ The conclusions have profound ramifications for both marketing communications managers as well as those in the print communications business. First, the study concludes that marketing professionals need to understand their markets Read more...
The 8 Worst Fonts in the World
Fonts aren’t always noticed, and often that is a good thing. They are meant to be functional, artistic, supportive of a message, and appealing to the reader, but sometimes turn out to be offensive, shocking, tasteless, boring or bland. Many people have strong feelings about type fonts and are usually not afraid to express them. Read more...
Inbound Marketing + Digital Printing = A Successful Campaign
The new buzzword in marketing communications these days is ‘inbound marketing’. HubSpot, one of the leaders in the field, has made available a great publication ‘100 Awesome Marketing Charts and Graphs’, which provides a lot of stats on the growth and effectiveness of inbound marketing, such as: 61% of B2B marketers are increasing their budgets Read more...
Digital Printing Not Just Toner on Paper
One of the benefits of digital printing is its ability to print on many different substrates, not just paper made from trees. There are now synthetic ‘papers’, such as Fusion Digital Papers, made from polyester. They come in various thicknesses, finishes and backings that give designers and marketers many more options for their print products. An exciting Read more...
3 Different Reasons to Order Your Print Products Online
At BFSDaniels | Copycop we have developed Web-to-Print portals – what we call Virtual Print Centers – for more than 70 of our customers to order their print products online. We’ve highlighted three of them on our website in Case Studies that you can read here. Berklee College of Music needed a way to order Read more...
Social Copy
In an effort to establish relationships with customers, businesses often take on the perspective of a community. What is community? Community is a place where people feel valued, protected, and connected. It is a place people return to, most often because of the benefits they receive from being part of a community. So, it’s smart Read more...
Game Theory
The advent of social media set off a chain reaction that hasundoubtedly changed the landscape for businesses and marketers forever. One subset of social media that has seen exponential growth over the last few years is the concept known as social gaming. For those of you that do not know, social gaming is a category Read more...
The Mail Anatomy
The concept of mail has been around for thousands of years. The first documented use of mail goes all the way back to the pyramids: Ancient Egypt. The Pharaohs used couriers for the transportation of written documents between vast territories. Today, the mail phenomenon is largely the same process, with additional technologies and sophistication here and Read more...
Battleship Marketing
Ever wonder how Facebook knows to serve you Red Sox ads when you are in Boston? Or how about Dunkin Donuts sending ads to your phone after you grab your morning coffee? The reality is location-based services (LBS) have revolutionized the marketing world for companies across every industry. Cutting edge technologies allow marketers to pinpoint Read more...