Business Solutions
What to Print with a VPC?
The first step in developing a Virtual Print Center to order your print products is to analyze the types of printed material your organization uses on a regular basis. We divide printed products that lend themselves to ordering via a VPC into two categories: static and versioned. First, static: these pieces don’t change from order Read more...
You don’t have to be a large corporation to take advantage of customized on-line print ordering
If you are like many small businesses you have routine printed items that you order over and over again. You also probably don’t have the time to deal with the process of ordering. Many large corporations have taken advantage of putting their printed materials on-line for ordering. Now you can too. You may be thinking Read more...
Two Great Deals from … the Post Office???
Our USPS is not an organization that you think of when you think of deals, but that seems to be changing. Maybe because the Postal Service is under severe pressure to become more efficient and generate more business; maybe they want, like all of us, to deliver more value. Whatever the reason, there are two Read more...
Web-to-Print 101
What is Web-to-Print? Sometimes called Web2Print or W2P, Web-to-Print is actually a prepress process that connects digital content with physical print production. This process enables anyone to create, store, edit, and approve templates of various print products, such as stationery, mailers, posters, greeting cards, folders and collateral print material. These templates are created by BFSDaniels Read more...
Direct Mail is Back and It Isn’t Going Away
It seems that direct mail has become the whipping boy of the year. It’s been blamed for the demise of our forests, for clogging up our mailboxes and then our landfills, for artificially propping up our failing postal service, and for intruding on our privacy. Whew! With a reputation like that, it’s amazing that direct Read more...
Today’s Marketing Challenges and a Print Solution
Recently IBM published the results of a study developed from the interviews of over 1700 Chief Marketing Officers globally, called ‘From Stretched to Strengthened.’ The conclusions have profound ramifications for both marketing communications managers as well as those in the print communications business. First, the study concludes that marketing professionals need to understand their markets Read more...