Marketing Solutions
We’re proud of our innovative Boston neighborhood!
For the past six years we have called the Marine Industrial Park in South Boston Home. What a difference six years makes. When we moved in the area was a desolate patchwork of parking lots. It’s blossomed into a vibrant community of thousands of residents, companies and employees. Just in our little slice of the Read more...
You don’t have to be a large corporation to take advantage of customized on-line print ordering
If you are like many small businesses you have routine printed items that you order over and over again. You also probably don’t have the time to deal with the process of ordering. Many large corporations have taken advantage of putting their printed materials on-line for ordering. Now you can too. You may be thinking Read more...
It’s Sunday at 4 AM, and you forgot to order the marketing collateral!
You’ve been planning for Wednesday’s Annual Meeting for six months. It’s now Sunday at 4 AM and you just realized you forgot to order the extra marketing collateral. What to do? With a Virtual Print Center from BFS Daniels, the answer is easy. Brew a pot of coffee, heck you’re up anyways, turn on the Read more...
Two Great Deals from … the Post Office???
Our USPS is not an organization that you think of when you think of deals, but that seems to be changing. Maybe because the Postal Service is under severe pressure to become more efficient and generate more business; maybe they want, like all of us, to deliver more value. Whatever the reason, there are two Read more...
Direct Mail is Back and It Isn’t Going Away
It seems that direct mail has become the whipping boy of the year. It’s been blamed for the demise of our forests, for clogging up our mailboxes and then our landfills, for artificially propping up our failing postal service, and for intruding on our privacy. Whew! With a reputation like that, it’s amazing that direct Read more...
Today’s Marketing Challenges and a Print Solution
Recently IBM published the results of a study developed from the interviews of over 1700 Chief Marketing Officers globally, called ‘From Stretched to Strengthened.’ The conclusions have profound ramifications for both marketing communications managers as well as those in the print communications business. First, the study concludes that marketing professionals need to understand their markets Read more...
Inbound Marketing + Digital Printing = A Successful Campaign
The new buzzword in marketing communications these days is ‘inbound marketing’. HubSpot, one of the leaders in the field, has made available a great publication ‘100 Awesome Marketing Charts and Graphs’, which provides a lot of stats on the growth and effectiveness of inbound marketing, such as: 61% of B2B marketers are increasing their budgets Read more...
Game Theory
The advent of social media set off a chain reaction that hasundoubtedly changed the landscape for businesses and marketers forever. One subset of social media that has seen exponential growth over the last few years is the concept known as social gaming. For those of you that do not know, social gaming is a category Read more...
Battleship Marketing
Ever wonder how Facebook knows to serve you Red Sox ads when you are in Boston? Or how about Dunkin Donuts sending ads to your phone after you grab your morning coffee? The reality is location-based services (LBS) have revolutionized the marketing world for companies across every industry. Cutting edge technologies allow marketers to pinpoint Read more...
Cracking the Code
After years of experimental research, Google has implemented a search engine code so complicated it would leave even Dr. Robert Langdon shivering. A recent article in The Boston Globe attempted to navigate through the internet giant’s mysterious architecture in hopes of providing possible answers for eager marketers. As of February, Google had more than 65% Read more...